
Waiting for a diagnosis: 2025 appeal pack
An appeal pack I helped produce to introduce the "Waiting for a diagnosis" appeal to donors
I work with nonprofits to develop fundraising appeals and campaigns, raising crucial money for a variety of important causes.
AHC's "Waiting for a diagnosis" appeal was a capital appeal that raised money to help the hospital purchase a bronchoscope, a critical diagnostic tool for children with respiratory illnesses. Explore some materials I produced for this appeal below.
My responsibilities: Conducted background research, developed key messaging, conducted informational interviews, wrote impact stories, and produced all appeal promotional materials, including email newsletters, social media posts, and appeal pack.
Money raised: US$35,000
Money raised: US$85,598